Only recently we reported that the highly anticipated audio launch event for Vijay's upcoming movie Beast is not happening. Instead Sun Pictures is said to have planned a PAN-India promotional activity for the movie and pre-release events are reportedly happening in cities like Chennai, Mumbai, Hyderabad and Kochi.

Beast promotions are all set to begin on Pournami day i.e. March 17, 2022 (tomorrow) and speculations are high on what will kickstart these promotions - release date announcement, second single update or a motion poster release.

Directed by Nelson Dilipkumar, Beast is touted to be an action thriller based on gold smuggling and also stars Pooja Hegde, Selvaraghavan, Yogi Babu among others. The film has Anirudh for music and is scheduled for an April release in theaters.