7aum Arivu Completes 100 Days

7aum Arivu completes 100 days in Chennai in a few small screens emerging as the Diwali winner. 7aum Arivu's last week box office collected from multiplexes showed respectable collections. For example, At PVR Chennai, the movie made Rs. 52,760 with 491 admits from 7 shows from last week. The movie during the week between Christmas and New Year showed good spike in collections justifying the exhibitors' decision to retain one show a day in most of the multiplexes until the recent Pongal releases took over.

Overall, 7aum Arivu's gross collection in metro cities are comparable to that of Mankatha. The reason for 7aum Arivu being an "Above Average" in Tamil Nadu while Mankatha is Super hit is because of two reasons

• 30% Entertainment Tax that deeply affected the exhibitors and distributors.
• Secondly, the distribution rates for 7aum Arivu was roughly 30% higher than that of Mankatha

In other territories, 7aum Arivu was termed a blockbuster in Bangalore with collections reaching 2nd highest for a Tamil movie. In Andhra, Seventh Sense (Telugu Dubbed) was adjudged a "Hit" with collections close to 20 Crores as quoted by one of the sources.