Bun Butter Jam Becomes First Tamil Film to Use Google's Veo3 AI for Promotion

The upcoming Tamil film Bun Butter Jam, directed by R. Mirdath with music by Nivas K. Prasanna, has made history as the first Tamil movie to use Google’s Veo3 AI technology for its promotional campaign, creating a fun, engaging, and globally interactive promo that’s already capturing attention. Produced by Rainofarrows Entertainment and backed by Suresh S., the film is set to release on July 18th, with voices around the world joining the countdown—just 30 days to go! This innovative strategy sets a new standard for film marketing in Tamil cinema.

#BunButterJam marks a first in Tamil cinema by using Google’s Veo3 AI for its fun, global promo 😁 —
Voices from around the world are already echoing it loud:
Only 30 days to go!
🎬 Releasing July 18th. Save the date.#BunButterJamFromJuly18

A film by @RMirdath
A… pic.twitter.com/JKSM8p8FT1

— Rain Of Arrows Entertainment (@RainofarrowsENT) June 18, 2025