Etharkkum Thunindhavan Preview - SWOT Analysis

PUBLISHED DATE : 09/Mar/2022

Etharkkum Thunindhavan Preview - SWOT Analysis

Etharkkum Thunindhavan Preview - SWOT Analysis


Actor Suriya is returning to theater screens after a gap of 2 years with as the 'mass' advocate Kannabiran and here is a quick SWOT analysis of Etharkkum Thunindhavan (ET), the movie in which he is playing that role. 

 

Strengths


  • Etharkkum Thunindhavan comes on the heels of Suriya's back-to-back hits like Soorarai Pottru and Jai Bhim. Albiet direct digital releases, the movies have boosted the actor's stock value and currently there is a good amount of even non-fan crowd, that are looking forward to this film.
  • Director Pandiraj has always addressed thought-provoking topics in his movies and ET promises to be no different. The rural-background is his forte.
  • ET has an ensemble of strong performers like Sathyaraj, Saranya Ponvannan and actors who have proved their mettle like Vinay, Priyanka Mohan among others. 

 

Weakness


  • Though director Pandiraj has denied that ET has any connection to the Pollachi incident, the teaser and trailer of the film give-away that Suriya's lawyer character, haunted by a personal incident, fights against a crime ring that preys on women. Unless there is more to ET's plot, the movie's screen-play will have to play a major role in keeping the audience hooked.
  • D. Imman's music comes across as a major downer, compared to other factors.

 

Opportunities


  • ET has had ample promotions not just in Tamil but also other languages. In main South centers like Tamil Nadu, Andhra Pradesh, Telengana and Karnataka, theaters are functioning at 100% capacity to bank on this pre-release buzz.

 

Threats


  • By staying away from mass formula and advocating against 'brute force' in Jai Bhim, Suriya has inadvertently created a viewer-base that believes even heroes beating up villains sends across a wrong message. ET has set a tone opposite of this.
  • Etharkkum Thunindhavan is the second big-star movie to release this year on a week-day, with no major holiday in sight. Once again the box-office numbers are dependent upon film's content and good word of mouth.

 

Also Read: etharkkum-thunindhavan-plot-fdfs-run-time-censor

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