Etharkkum Thunindhavan Preview - SWOT Analysis

Actor Suriya is returning to theater screens after a gap of 2 years with as the 'mass' advocate Kannabiran and here is a quick SWOT analysis of Etharkkum Thunindhavan (ET), the movie in which he is playing that role. 

Strengths

• Etharkkum Thunindhavan comes on the heels of Suriya's back-to-back hits like Soorarai Pottru and Jai Bhim. Albiet direct digital releases, the movies have boosted the actor's stock value and currently there is a good amount of even non-fan crowd, that are looking forward to this film.

• Director Pandiraj has always addressed thought-provoking topics in his movies and ET promises to be no different. The rural-background is his forte.

• ET has an ensemble of strong performers like Sathyaraj, Saranya Ponvannan and actors who have proved their mettle like Vinay, Priyanka Mohan among others. 
  

Weakness

• Though director Pandiraj has denied that ET has any connection to the Pollachi incident, the teaser and trailer of the film give-away that Suriya's lawyer character, haunted by a personal incident, fights against a crime ring that preys on women. Unless there is more to ET's plot, the movie's screen-play will have to play a major role in keeping the audience hooked.

• D. Imman's music comes across as a major downer, compared to other factors.
  

Opportunities

• ET has had ample promotions not just in Tamil but also other languages. In main South centers like Tamil Nadu, Andhra Pradesh, Telengana and Karnataka, theaters are functioning at 100% capacity to bank on this pre-release buzz.

Threats

• By staying away from mass formula and advocating against 'brute force' in Jai Bhim, Suriya has inadvertently created a viewer-base that believes even heroes beating up villains sends across a wrong message. ET has set a tone opposite of this.

• Etharkkum Thunindhavan is the second big-star movie to release this year on a week-day, with no major holiday in sight. Once again the box-office numbers are dependent upon film's content and good word of mouth.

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