Love Insurance Kompany (LIK) starring Pradeep Ranganathan, Krithi Shetty, SJ Suryah in the lead is an upcoming sci-fi romcom, written and directed by Vignesh Shivan. The movie's first single Dheema Dheema was unveiled marking composer Anirudh Ravichander's birthday this year, and the song has since become a runaway hit. 

Love Insurance Kompany is a joint production venture of Vignesh Shivan's Rowdy Pictures, and Seven Screen Studio. Sony Music India holds the audio rights to LIK's soundtracks. Banking on the popularity of Dheema Dheema's hit, the makers in collaboration with a social media comedian named Arjun Manohar, who is better known by his Instagram user name or.junn, have unveiled an LOL skit on the song's influence. 

Dheema Dheema Effect 😂😂 https://t.co/aGJYDumV0D

— Ayyappan (@Ayyappan_1504) October 25, 2024

Dheema Dheema has lyrics by Vignesh Shivan, and is sung by Anirudh himself.