Oliyum Oliyum song from Comali comes across as problematic, Here's Why!

PUBLISHED DATE : 25/Jul/2019

Jayam Ravi, Kajal Aggarwal starrer Comali recently had a song release titled Oliyum Oliyum and the number's lyric video was designed in a sense to invoke nostalgia for any 90s Tamil kid who grew up with now almost non-existent elements like the monochromatic tetris, retro video games - Super Mario and Duck Hunt, Aasai toffee, Parle G biscuits, Mango Bite candy, tic tac toe, FLAMES, etc.

 

The lyrics of the song too serve as a rewind to the 90s memory lane; However, there are two places in the song where they go all wrong even if they were arguably written just in jest. The most significant line would be 'Nadar Kada Nair Kada Ella Edathilum Nagaland um Mizoram um Vela Seiyudhu' (Including shops of Nadar and Nair communities, it is Nagaland and Mizoram which is working everywhere).

 

This is a reference to Indian workers of Asian heritage, more specifically the North East Indians being seen in all sorts of jobs in Tamil Nadu, including tea-shops. It may not have been written with negative intentions, but it does border on the  shun-ful 'cultural appropriation'. North East Indians for long have been subject to references from the rest of India they do not necessarily approve of [eg. chinese] and their plea to be regarded as 'mainland Indians' has often been overlooked. 

 

Infact it is as ignored as Tamils wanting to be differentiated from the Telugites, Malayalis or Kannadigas instead of the whole bunch being referred to as 'Madrasis'. So it should be understandable if a reference to the North-east Indians as 'Nagaland and Mizoram', only two of the 8 states from the region is seen as a potential 'slur' for those living in Tamil Nadu for better education and employment opportunities.

 

Also 'Superstar Jodi Ellam Paati Aayiruchae' [All of Superstar's pairs have become grandmothers] is another problematic reference, where yesteryear actresses [presumably the 90s leading ladies, given the theme of the song] are equated to have become as aged as 'grandmothers' now. At times when actresses are trying to break the 'age stereotype' and redefine their careers, these lines plainly come across as regressive. 

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