Actor Vijay starrer hostage thriller Beast released in theaters today on April 13 and three Chennai based companies and one Nellai based firm turned heads, by announcing that they have declare a holiday in lieu of the same. Sharing similar official announcements, B Tree, Aaraa Informatics and KnitBrain International said that they have 'decided to declare April 13, 2022 an official holiday to avoid piled up leave request to the HR department'.

We declared a Holiday on 13th April'22 on the occasion of the #BEAST movie release...🙌🙌#BeastModeON #BeastMovie pic.twitter.com/xTK5aayBMj

— KnitBrainHQ (@KnitBrainHQ) April 11, 2022

Digi Nadu, a Tirunelveli based marketing firm took 30 of it employees to a Beast show in addition to giving them half-a-day off from work. Nautone, another Chennai based start-up offered free tickets to its employers.

We at Nautone are ready to witness #BEAST hunting the big screen. Best wishes to Thalapathy #VIJAY sir and the whole team ❤️

Thirai Thee Pidikkum, Vedi vedikkum, Oruthan vantha Padai nadungum 🔥#Beastmodeon #BeastFromTomorrow #ThalapathyVijay #BeastFDFS #BeastMode pic.twitter.com/oMFkXSZUbv

— Nautone (@Nautonetweets) April 12, 2022

This aside, an Erode based electronic company is said to have put up a 'Veera Raghavan' statute worth Rs. 4 lakh at its entrance. Veera Raghavan is the name of Vijay's character in Beast and he portrays the role of a RAW agent/spy. Reportedly the statue has been put up for people to click pictures with it.