A few years ago American singer-songwriter Taylor Swift was dubbed a 'snake' in a social media fan war, in which fans of one West family directed serpent emojis on all of Swift's social media pages. [The reptilian deluge was so strong that Instagram CEO reportedly created a filter that would allow celebrities to automatically delete certain words or emojis from their feeds]. Swift however took that brand and made it a motif for her music album, through which she earned a lot of money; in short she made the 'snake brand' her own. 

A similar attempt if not the same one has been made by Tamil film producer S.R. Prabhu who recently indulged himself in a twitter-war with fans of popular Tamil actor Vijay. To the unknown, S.R. Prabhu produced Kaithi which stars his cousin Karthi and Vijay's Bigil are releasing on the same day (October 25, 2019) and one of the producers' most acclaimed movies Aruvi had taken a dig at Vijay in 2017 which is where all the beef began.

Presumably triggered from the fan-war that goes on in social media every day, S.R. Prabhu had some strong words to use and evidently was unapologetic about it too. Here's how the conversation went:

That’s a stupidest thought many fans buy it. I can’t explain each one of them! We make films and we stand by it! That’s all 😎✌🏼

— S.R.Prabhu (@prabhu_sr) October 18, 2019

Fans find their own troll materials to fight! We can’t help. I want all films to do well in the box office. But I don’t give a fuck to the faceless people comes up with their stupid attitude thinking they can make a change with abusive posts!! 😎✌🏼

— S.R.Prabhu (@prabhu_sr) October 20, 2019

Don’t need to. I am already🤷🏻‍♂️

— S.R.Prabhu (@prabhu_sr) October 20, 2019

Never knew it was patented to fans alone 🤔

— S.R.Prabhu (@prabhu_sr) October 20, 2019

I just spoke the same language😊

— S.R.Prabhu (@prabhu_sr) October 20, 2019

Yes...I am a nalla paambu...nalla padam eduppen 🐍 😂✌🏼

— S.R.Prabhu (@prabhu_sr) October 20, 2019