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Kolaigaran, NGK, Devi 2: Films that utilized the election hour buzz!

PUBLISHED DATE: 23/May/2019

Kolaigaran, NGK, Devi 2: Films that utilized the election hour buzz!

 

At a time when most of the general population was glued to the TV tracking Election Results that concluded today, Tamil film makers made optimum utilization of the hour by sharply promoting their movies. Television ads for films like Kolaigairan, Devi 2 and NGK were placed in almost all Tamil TV news channels and the strategy seemed to have worked bountifully for these films.
 
Suriya starrer NGK being a political thriller, especially added the extra 'relatability quotient' to the buzz surrounding elections with the dialogue that featured in the TV spot.

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