Lokesh Kanagaraj directed Vikram starring Kamal Haasan, Fahadh Faasil and Vijay Sethupathi in the lead is scheduled to release in theaters on June 3, 2022.At this time, it has been officially announced that the trailer of the movie will be launched at this year's Cannes Film Festival on May 18, 2022 (Wednesday).

RKFI & Vistas Media Capital's @vistaverseio , in association with @LMEOffl proudly bring you the experience of the real Metaverse of Vikram.
Scan QR to know more#KamalHaasan #VikramFromJune3 #VikraminVistaverse@ikamalhaasan pic.twitter.com/VQKO7GmarL

— Raaj Kamal Films International (@RKFI) April 23, 2022

The 75th annual Cannes Film Festival will take place this year between May 17, 2022 till May 28, 2022. Vikram, also co-produced by Kamal Haasan will have an NFT launch on the same day as the trailer release at Cannes. Statement from Raaj Kamal Films International regarding the same reads,

Fantico, a Vistas Media Capital company, will launch its first metaverse experience in VistaVerse in partnership with Raaj Kamal Films International's much-awaited movie, Vikram..VistaVerse..will also offer Vikram NFTS..and additionally offer many more utilities to the buyers like access to unique artwork of characters, digital avatars, props, posters, mystery boxes, film memorabilia, fan interaction moments, private screenings, access to by invite only to a travelling Vista Dome party and a choice to convert some of the NFTS to actual underlying tangible assets. The limited-edition Vikram NFTs will be launched on the 18th of May, 2022 at Cannes Film Festival amongst the global film fraternity.

"I am sure this will set a benchmark for more creators to user this disruption of content by blockchain for their future endeavours.", concluded Kamal Haasan.