Master Preview - SWOT Analysis

Touted as the entertainer which holds the potential to revive the movie theater business in Tamil Nadu, Master is the biggest release from Kollywood in the last 10 months. Directed by Lokesh Kanagaraj and starring Vijay, the movie is all set to storm into the movie halls tomorrow. Here's a quick SWOT analysis of the film:

Strengths

• The movie has Vijay, the biggest crowd-pulling star of Tamil cinema as its lead. The presence of another major actor like Vijay Sethupathi is sure to ensure some electrifying chemistry on-screen.
• Master is directed by the new-age Lokesh Kanagaraj who despite being just 2 and a half films old, has a track record for success.
• Anirudh's chartbusters and commercially full-filling background score are another thing to look forward to on the big screen.

Weakness

• Lengthy run-time of 2 hours and 58 minutes.

Opportunities

• Due to the pandemic, the movie theatres in Tamil Nadu have been on the down-low and albeit at 50% seating capacity, Master is releasing at a time when there is potential for monopolizing the box-office crowd and letting the cash registers ring. Additionally the film also has a chance of doing the same Pan India and Overseas.
• And given the Tamil movie release-lull in theaters, the business in itself has an opportunity to revive after almost an year. A big release like Master opens up the gates for other Tamil movies to fall back into the classic theatrical release pattern.

Threats

• All said, the timing of Master's release is still amidst a pandemic and if safety protocols are not duly followed in the initial days of the movie's release, it could end up in a disaster for everyone involved. Master has been completed for over a year and has already faced two major leaks, one quite recently. A worldwide release of a movie at a time when a theatre-visit is considered a task increases the risk of piracy for the movie.

To sum it up, Master sounds like a compelling theatrical experience for the sheer efforts that have gone into releasing the film. The Tamil and Telugu versions of the film release January 13, 2021 and Vijay The Master, the Hindi version on January 14, 2021.