Tiruppur Subramanian hits back at S.R. Prabhu! Asks to focus on high salaries of actors instead of QUBE Tamil Movie, Music Reviews and News

Tiruppur Subramanian hits back at S.R. Prabhu! Asks to focus on high salaries of actors instead of QUBE

PUBLISHED DATE : 21/Feb/2018

Tiruppur Subramanian hits back at S.R. Prabhu! Asks to focus on high salaries of actors instead of QUBE

The battle between Digital Service Providers and the film industry seems to have hit Kollywood harder than expected and following producer S.R. Prabhu, popular distributor and theater owner Tiruppur Subramanian has spoken out on the topic. For those catching up, S.R. Prabhu shared a rather detailed explanation of why the producers' council is hell bent on going out against the Digital Service Providers like QUBE and UFO Moviez (read about it here). The points that stood-out in his write-up were these :

Early ignorance of theatre owners and continued loyalty between QUBE and them, eventually causing losses to the film producers.
The VPF (Virtual Processing Fee) from QUBE amounting to 3% loss of a film producer.
Disparity among theatre owners, producers and distributors.
Doubts on whether the film industry could survive further based on single-digit percentage success of the past 10 years.

In his 14-minute long audio message, Tiruppur Subramanian addresses these exact same issues and responds saying that while he agrees that Digital Service Providers amount to the loss of a producer and he does not dispute any fact presented by S.R. Prabhu, perhaps Prabhu should be looking at the bigger picture.

To point 1, the distributor says that theatre owners stick to QUBE because of their high-quality service that no one else provides. He says if the producers decide to bring an equally worthy competition, theatre-owners would be more than happy to stand by them.
To point 2, Subramanian says that instead of focussing on something that causes a mere 3% loss, producers should try and eradicate the huge amount of money paid as salary to actors, technicians which amounts to 70-80% the production cost ergo the main contributor of a producer's loss.
To point 3, Tiruppur Subramanian retorts that theatre owners and distributors would be more than happy to co-operate on a computerised, transparent box-office system through which everyone can benefit.
To point 4, Subramanian concluded that the only solution through which the industry survive and thrive is when actors and technicians paid above Rs. 50 lakh are paid on percentage basis. He suggests, this way both the actors and the people investing in them will be in the know-how of the actor's market-value. He claims more movies would be made this way with lesser losses and cites examples of Hollywood, a part of Bollywood and even Telugu industry starting this trend from Baahubali.