This is a period and age of the directors becoming producers, why not when there is no limit to your creative ability The first instance of their creative ability would be the name of their respective production company .Considering the universal fact that the name of the production company is as important as the film title. Director Vijay had christened his production company  as ' Think big studios ' - an avid example to the directors penchant for the big and the best. His vibrant production team has been camping in Karaikudi for a month to bring out a film with the right blend of commercialization and  human touch.