[Updated: November 21, 2022] Actor Vijay's Varisu is one the most anticipated movies of 2023 and the film directed by Vamshi Paidipally and produced by Dil Raju's Sri Venkateswara Creations, is expected to touch Rs. 275 Cr. in pre-release business. Except for the Kerala theatrical rights, almost all deals are said to have been closed, and Varisu is gearing up for a grand Pongal release in January, 2023. An official release date for the movie is yet to be announced. 

Buzz: Rockfort Entertainment will be releasing Vijay's #Varisu in Kerala. pic.twitter.com/Xf2FjMKOQg

— MovieCrow (@MovieCrow) November 3, 2022

Varisu Pre-Release Business

Tamil Nadu Theatrical Rights (Seven Screen Studio/ Red Giant Movies) - Rs.  72 Cr (MG*)

Telugu States Theatrical Rights - Own Release

Kerala Theatrical Rights (Rockfort Entertainment/E4E Movies) - Rs. 5. 25 Cr (MG)

Karnataka Theatrical Rights (Swagath Enterprises) - Rs. 7. 5 Cr. 

Overseas Theatrical Rights (Phars Films) - Rs. 35 Cr.

• USA (Sholka Entertainment) - Rs. 7. 5 Cr. 
• UK, Europe - 4seasons Creations
• Australia, New Zealand - MKS Talkies
• Malaysia - DMY Creation
• UAE/GCC - Yet to confirm
• Singapore/Srilanka - API international (Yet to confirm)
  

Digital/OTT Rights (Amazon Prime Video) - Rs. 60 Cr.

Satellite Rights (Sun TV) - Rs. 50 Cr.

Hindi Dubbing (Goldmines) - Rs. 32 Cr.

Audio Rights (T-Series) - Rs. 10 Cr.

 

* The Tamil Nadu theatrical rights of Varisu has been sold on a minimum guarantee basis and anything above Rs. 70 Cr is the highest number under this method in Kollywood. It is also the highest in Vijay's career so far.