Blame the IPL season or the lack of exciting films, the Tamil film industry has been at an all-time low after the withdrawal of TFPC strike. Gautham Karthik's unadulterated adult entertainer, Iruttu Araiyil Murattu Kuththu will be hitting the screens this weekend and the trade is hoping that the film will be lapped up by youngsters and bring back audience to the theatres. Directed by Santhosh of Hara Hara Mahadevaki fame, the film promises plenty of fun for youngsters and fans of adult comedy genre.

Iruttu Araiyil Murattu Kuththu has been allotted bigger screens by the multiplexes in Chennai, while it is opening with 24 shows in Mayajaal. The film's box office performance will also be keenly noticed by the industry pundits, as its success will pave way for more films in this genre. Let's wait and watch if the film fulfills the expectations of fans and the industry.