Diwali Release - Buzz during Last 30 Days

The above buzz tracking during last 30 days before movie release is calculated based on various proxy factors including search volume, digital network activities, social media interactions and other traditional channels (To clarify any misconception, This is NOT based on voting functionality on the upcoming movie page).

The graph of Mankatha's buzz activities is provided to serve as comparison as to how 7am Arivu and Velayudham are performing against a recent benchmark. Here are some quick observations,

• When 7am Arivu music and trailers got luke-warm response, 7am Arivu team had a windfall when Tamilians all over India went viral to know more about Bodhidharman. On Oct 6th, Bodhidharman was ranked the number one search "term" all over India. (MovieCrow covered this topic "Who is Bodhidharman?" as the inaugural article for our News Section on Sept 30)
• Similarly, Mankatha gained the attention of neutral and Ajith fans alike when the hugely successful trailer was released 20 days before release and everybody went totally bonkers.
• As evident in the graphs, Velayudham is missing one such spike that signifies crossing of chasm from Fan base to Common people.