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Anirudh releases Bewajah, India's first Vertical Video

PUBLISHED DATE : 11/Nov/2017

Anirudh releases Bewajah, India's first Vertical Video


Composer Anirudh Ravichander who never ceases to amaze us with his experimental ventures in music, has once again tried something new. He, in collaboration with Sony Music India has released the country's first vertical video*. Titled Bewajah, the song has been composed by Anirudh and has been sung by him, Irene and Srinidhi Venkatesh.

The vertical video whose whose picturization comes across a fresh breath of air, features Anirudh as it moves along the theme of vintage movie posters. The song has been originally written by the star composer with KS Abhishek providing the Hindi lyrics and Irene the English.

 
*A vertical video is a video created either by a camera or computer that is intended for viewing in portrait mode, producing an image that is taller than it is wide, rather than the wide screen format normalised by cinema and television

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