Anjaan Preview - SWOT Analysis

Suriya's Anjaan, one of the most anticipated films of this year, will be hitting the screens on August 15th, and the movie will be releasing in Tamil and Telugu across over 1500 screens all over the world. Directed by Lingusamy, the movie has musical score by Yuvan Shankar Raja and Samantha has paired up with Suriya.

Strengths

• Suriya is a name to reckon with the family audience, as his movies have been appreciated across all centres and by all age groups. Suriya has donned dual roles in the film, and the movie is expected to be a 'Double Dhamaka' for his fans.

• Director Lingusamy, who has got his commercial formula right in movies like Aanandham, Run and Sandakozhi, has opted for an action entertainer yet again. One can bank on him to come up with a satisfying output for the masses.

• Couple of songs from Yuvan have been topping the charts, while his background score could make the visuals go 'Bang Bang Bang'.
• The movie also has brilliant technicians such as cinematographer Santosh Sivan and editor Anthony. For a big budget movie, it is essential to tick all these aesthetic check boxes.

• Vidyut Jamwal looks stunning in the promotional videos and he has earned his fans after his performance in Billa 2 and Thuppakki. The supporting cast also includes Manoj Bajpai, Soori, Brahmanandam and Dilip Tahil.

Weaknesses

• Going by the trailer, the movie might remind one of various tamil gangster revenge films. It will be difficult to stop people from comparing with other films, unless the screenplay keeps the audience completely engrossed.

Opportunities

• Anjaan is Suriya's biggest release so far and his market value will be catapulted further more if the movie turns out to be a hit.

• Samantha has gone glamorous, at least for the song sequences in the film. It has to be seen if she continues to don such roles, if she receives positive response from her fans.

Threats

• There is no doubt that Anjaan will be storming into every possible theatre in Tamil Nadu in the first week. Having said that, movies like Sathuranga Vettai, Velai Illa Pattathari and Jigarthanda have been still getting good patronage from the audience. Also, Parthiban's Kathai Thiraikathai Vasanam Iyakkam will be releasing on August 15th. We have seen cases in the past how lesser known little gems have comeback strong after biggies grabbed all the screens in the first week.

Final Words

 Anjaan promises to be a commercial extravaganza, nothing less and nothing more. Set your expectations right and you are most likely to have fun at the theatres. Watch out for the FDFS review from us!