Actor Ajith Kumar is currently part of two big budget action films titled Vidaa Muyarchi with director Magizh Thirumeni and Lyca Productions, and Good Bad Ugly with director Aadhik Ravichandran and Mythri Movie Makers. Vidaa Muyarchi's OTT rights was famously bagged by Netflix for a whopping Rs. 75 Cr., and latest we hear the streaming platform has also bagged Good Bad Ugly's digital rights. 

Buzz has it that Good Bad Ugly's OTT rights sale fetched the makers a whopping Rs. 95 Cr; An official announcement on the same is however awaited. Good Bad Ugly is scheduled for a Pongal release in January, 2025, and post its theatrical run the movie will be available to stream on Netflix in Tamil and other languages. 

Vidaa Muyarchi on the other hand is expected to be releasing in theaters this Diwali in October/November 2024. The movie will make its digital premiere on Netflix post that. 

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[January 15, 2025: Update] Netflix has officially announced bagging the Good Bad Ugly OTT rights.

AK fans, it’s time to pick your favorite: the Good, the Bad, or the Ugly. Or... why not all three? 👀⚡
Good Bad Ugly, coming to Netflix in Tamil, Telugu, Malayalam, Kannada, and Hindi after its theatrical release! 🔥#NetflixPandigai pic.twitter.com/aIKgJpcEL7

— Netflix India South (@Netflix_INSouth) January 15, 2025