The topic of streaming services and TV networks airing a film within a few days of release has long plagued the film enthusiasts in many different ways and if one may recall, the topic was in the limelight most significantly when the team of the Tamil film 96 expressed disappointment over Sun TV airing their movie during its successful run with high occupancy in movie theaters.
While Sun TV was well within its right to do so, team 96 including the film's heroine Trisha felt that the TV premiere could cut short the theater footfalls or the success stamp of the film in movie theaters. Nevertheless, the movie was premiered by the channel and as it happens, 96 is celebrating its 96th day in cinema halls today.
Along with its early airing, streaming services and in India satellite channels additionally are often seen as a looming threat to 'kill independent cinema business' and this was proved when theater owners lost their cool when Kamal Haasan proposed to attract more audiences to theaters, by offering viewers one DTH show 8 hours before the release of his 2012 film Vishwaroopam.
Its 2018 now and Spanish director Alfonso Cuaron was put in a position of addressing how much independent platforms are killing theatrical releases post this year's Golden Globes, in which his film Roma took home two trophies. [To the uninitiated, Roma is a Spanish drama made with little to known faces in black and white and was released simultaneously on Netflix and International cinema halls.]
Cuaron stated this which not-so surprisingly has also ringed true for the 96th day of the Vijay Sethupathi, Trisha starrer 96: "..the movie (Roma) opened more than a month ago and is still playing.. I think that is very unfair to say that (Roma's success was affected due to its combined release between Netflix and theaters),..I think those guys, platforms and theatrical, should go together..."