One of the rare yet popular facets of film promotions is having an exclusive customised twitter emoji pop up every-time you type the film's name or a trademark dialogue from the film on twitter. Latest Indian film (after Befikre, Tubelight, Jab Harry Met Sejal, Mersal and Judwaa 2) to obtain this temporary emoji is Rajinikanth starrer Kaala. Kaala has joined Salman Khan's Tubelight, Vijay's Mersal and Varun Dhawan's Judwaa 2 to have its customised character emoji and it appears when you type the Tamil, Telugu and Hindi titles of the movie as well.
Kaala hits theatre screens on June 7, 2018 and is directed by Pa. Ranjith. The film is produced by Dhanush's Wunderbar Films in association with Lyca Productions. Take a look at the other Indian film emojis that have been used in the past: