That Rajinikanth enjoys a strong fan following in Malaysia is not unknown. The actor's star pull is currently being reflected in the Lal Salaam advance sales in the region, where the movie will begin its first show at 8: 00 AM on February 9, 2024. A cricket based political drama co-written and directed by Aishwarya Rajinikanth, Lal Salaam stars Vishnu Vishal, Vikranth in the lead and has Rajinikanth playing a special appearance character named Moideen Bhai.

MSK Cinemas is releasing Lal Salaam in Malaysia and the film's pre-sales is said to have crossed RM 110K i.e. Rs. 19 lakhs approximately. Lal Salaam is a production venture of Lyca Productions and has AR Rahman for music.