Critics begin to soft-pedal as pressure mounts

There are intense discussions and arguments regarding the idea of responsible criticism during the last few weeks. The latest development is that reviewers are facing a lot of heat and have already started soft-pedaling due to pressure mounting on their parent organizations from big production houses. It is reported that a couple of big Tamil production houses had sent strong signals to these media houses by deciding to pull back content(songs) and advertisement money. It is also rumored that one of these reviewers had tendered an unconditional written apology hand-delivered to the production houses.

Also, read - Review Sin 1 - Mockery, Sarcasm and Cynicism

To get more details regarding the backlash, listen to the howlarious review of RJ Balaji about "Skyfall and 120 Rubaiyum". The beginning and end portions of the audio precisely talks about the pressure he has been facing from Tamil film producers delivered in his own unique style.

Bosskey goes gaga over Vijay's sense of humor 

Another reviewer Bosskey who was facing a lot of criticism for his mocking review of Aarohanam, seems to have got the message delivered from the top. In this latest video released yesterday, Bosskey is seen singing paens to actor Vijay ahead of Thuppakki release.

With golden handcuffs on the hands of traditional and online media, the sticky topic of how to appease the production houses (providing content and money) while maintaining independence is becoming a contentious issue again.