Before Good Bad Ugly's worldwide release on April 10, 2025, it was estimated that the film's digital premiere on Netflix will come with a 28-day window making Good Bad Ugly's OTT release date as May 8, 2025 (Thursday). However the Ajith starrer has been raking up the box-office gross, currently crossing Rs. 200 Cr+ worldwide within 8 days of its release.
OTT release window of Ajith movies on Netflix
| Movie | Release Date | OTT Premiere | OTT Window |
| Thunivu | 11-Jan-23 | 08-Feb-23 | 28 days |
| Vidaamuyarchi | 06-Feb-25 | 03-Mar-25 | 28 days |
| Good Bad Ugly | 10-Apr-25 | 08-May-25 | 28 days |
With the ongoing Easter weekend, there is no stopping Good Bad Ugly's box-office collections anytime soon. Given the same, it remains to be seen if Good Bad Ugly's OTT release date is pushed to a 5-week window, as Netflix did in the case of Sivakarthikeyan's Amaran (2024).
In that case, Good Bad Ugly's release date could fall between May 12, 2025 and May 15, 2025.