"Kolaveri" crosses Million Views in 5 Days

Why This Kolaveri Di becomes the first Tamil song to go 'truly' viral on the Internet and a cross-over instant chartbuster all over India. The above infograph visually shows how Kolaveri dwarfs the other recently  released major hit songs. It is interesting to note that the number of views and listens are comparable to the response seen for Chammak Challo(Ra.One). For this medium budget Tamil movie to be in the same league as an all India hit song should give an idea of the scale of this song's success. Every Tamil movie releasing in the future will aspire to reach over the high bar set by the 21 year old Music Director, Anirudh Ravichander.  

Quick Facts

Here are some interesting observations for the record books,

• Dhanush was one of the top 10 searched names during the weekend on Google India 
• Kolaveri is the most searched and viewed song on Youtube in India on Nov 20th
• "3" has almost twice the hype and buzz than Dhanush's Mayakkam Enna releasing this Friday
• The metric to measure the success of a song changed from number of CDs sold to number of YouTube views. Moving forward, film makers will now shift their focus to maximizing the number of views on digital channels.
• This is the first time a Tamil song has reached all the way from Kanyakumari to Kashmir, as the cliche goes.
  

All these would actually make you forget that the song video has daughters of two most legendary personalities of Tamil Cinema. Interestingly, there are enough merits in the song to ensure that nobody is thinking about the fact that Rajnikanth's daughter Aishwarya and Kamal Haasan's daughter Shruti are captured on the same frame.