Zomato puts out 'Hindi is our national language' fire using Anirudh!

PUBLISHED DATE : 19/Oct/2021

Zomato puts out 'Hindi is our national language' fire using Anirudh!

At a time when South Indian voices have been crystal clear about not being on board with Hindi imposition or foisting Hindi as the national language of India (it is not, it is one of the official languages), a Zomato employee took it upon themselves to poke the bear in the bear's own territory. 

A Coimbatore-based customer was rudely 'educated' on why "everyone should know Hindi little bit (sic)", during a complaints interaction. The customer named Vikash rightfully decided not to let it slide and took it up with Zomato directly by sharing the screen-shots of the conversation on Twitter.

 

Not only did Zomato fire the employee [Zomato founder later tweeted that she was reinstated], who they say does not represent the company's stance towards language or diversity, but they also announced that they are building a Tamil version of the app along with setting up local call centers in Tamil Nadu. They even pointed out that they are regionalizing their marketing campaigns by signing Tamil music composer Anirudh as the brand ambassador. 

 

 

 

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