Dhanush's latest outing Asuran has been raking in the moolah at the ticket window. Vetrimaaran's film has grossed Rs. 50 cr worldwide in just 10 days of its release. The film made on a moderate budget has turned out to be a 'blockbuster' hit. The film has grossed around Rs. 35 cr in TamilNadu alone. The estimated box office collection figures of Asuran at domestic box office:
TN - Rs. 35 cr
ROI - Rs. 6 cr
Overeseas - Rs. 9 cr
The overall business of Asuran has touched Rs. 100 cr mark with the film grossing Rs. 50 cr from its theatrical revenue alone. The film made a pre-release business of around Rs. 52 cr which includes the theatrical, overseas, satellite, audio and digital rights of the film. The total of both the theatrical and non-theatrical revenue of the film has reached Rs. 100 cr mark.
Box Office Collection - Rs. 50 cr (Domestic + Overseas Theatrical revenue)
Non-Theatrical rights - Rs. 52 cr (Audio + Satellite + Digital + Dubbing etc)
Producer Kalaipuli S Thanu who bankrolled Asuran, in a recent interview, has said that Asuran has earned bigger profits for his production company when compared to Vijay's Theri and Thuppakki, Ajith's Kandukonden Kandukonden and Suriya's Khaakka Khaakka. The profit margin of Asuran has been considerably good for the makers as the film has been made on a very moderate budget. The film has achieved break-even even before the film's release with its pre-release business. Asuran has turned out to be a profitable venture for producer Thanu and other stakeholders as well.