Sony launches Anniversary video on Kolaveri Day, November 16

It has been one year since 'Why this Kolaveri Di' was first released on the internet. The YouTube view count finally reached around 60 Million. This video was also the first Tamil viral video on Youtube. After this song, our Tamil fans started paying keen interest on number of views for subsequent trailer releases. Kolaveri also started the trend of releasing song recording making video (Papparapa - Vettai, Sahayane - Sattai, Google Google - Thuppakki) and many more making videos that went unnoticed in between.

Dhanush thanked the media and expressed his gratitude to all his fans and viewers on the first anniversary of the song.