Uttama Villain innovative audio launch through mobile app

The much awaited audio of Kamal Haasan's Uttama Villain was launched yesterday at Chennai Trade Centre in Nandambakkam, Chennai. The making of Uttama Villain videos, a brand new trailer and visuals of three songs were shown during the audio launch event.

The makers had launched the album in an innovative way. The audio was launched through a mobile app instead of the traditional CD release event. A special mobile app featuring all the songs was created and launched by the team. This is the first time an audio has been launched using a mobile app.

Kamal Haasan had sent the digital audio file to Shruthi Haasan through Face time technology and she received it successfully on her end.

The audio launch was a star-studded event, which was attended by a host of celebrities. Pooja Kumar, Vikram Prabhu, Andrea, Ramesh Arvind, Nassar, Lingusamy, Subash Chandra Bose, Luthfudeen Baasha, Urvashi, Vijay Sethupathi, MS Bhaskar, Parvathi Nair, Poorna and many others were spotted at the event.

Uttama villain stars Kamal Haasan, Pooja Kumar, Andrea, Urvashi and Naasar in the lead roles. The movie is directed by Ramesh Aravind. Music is by Ghibran. The movie is jointly produced by Thirupathi brothers and RajKamal International.International.