Kathi First Look Motion Poster - FIR 

Ilayathalapathy Vijay's 'Kaththi' first-look posters, motion picture trailer and theme music kicked up a storm on the occasion of Vijay's birthday. As Kathi marks a reunion of 2012's super-hit combo Vijay & AR Murugadoss, there is a huge expectation among fans and trade. The first-look motion poster not only met, but exceeded the expectations.

AR Murugadoss' Penchant for Posters and Title Designs

It is evident that AR Murugadoss has a great eye for poster & title designs. In the past, 7aum Arivu and Thuppaki posters and title designs caught the attention while increasing the curiosity about the movie. Kathi's posters distinctly stood out for its clean and crisp finish with vertical title layout, which is not common in Tamil cinema. Instead of stacking all the crew members in the bottom of the poster, the credit for all technicians were clearly laid out for easy readability. This is innovative to Tamil cinema and one can expect our movie-makers to  come up with a flood of vertical title designs and posters with similar layouts in the near future.

After Vishwaroopam and Billa2, Kathi's Motion Poster

After Kamal Haasan's Vishwaroopam and Ajith's Billa 2, Kathi's motion posters is probably the third big movie to release a motion poster. Kathi's motion poster can be safely called by far the best released so far in Tamil industry. The use of news paper overlay-ed on top of city building images and eventually panning and pulling out to show Vijay's intense look is truly classy. The cherry on the cake is Anirudh's throbbing background score, which added a whole lot of 'mass' effect.

Overwhelming Positive Reactions from Fans

The concept, poster, background image, first look, title design and the timing of release is all near perfect.  In short, this first look motion poster couldn't have been any better as the response from fans were overwhelmingly positive. However, there was some rumblings whether the first look was inspired from New York Times advertisement(see below). Many called it as a well-executed adaptation of this New York Times commercial. Such controversies are not new to the director who also faced a similar challenges in the past for Thuppakki. Watch it and make your own call.