The upcoming Tamil film Parasakthi has achieved a major milestone in its pre-release business, with its non-theatrical rights collectively sold for over Rs.100 crores.

According to trade sources, the film’s digital rights have been acquired for ₹52 crores, while the satellite and audio rights together fetched more than ₹50 crores, taking the total non-theatrical revenue past the Rs.100 crore mark.

The satellite rights of Parasakthi are held by Kalaignar TV, while Zee5 has secured the digital streaming rights. The audio rights have been bought by Saregama.

Parasakthi stars Sivakarthikeyan, Ravi Mohan, Atharvaa, and Sreeleela in prominent roles. The film is directed by Sudha Kongara and features music composed by G.V. Prakash Kumar.

The film is slated for a worldwide theatrical release on January 14, 2026, coinciding with the Pongal festive season.