While Vijay's Bigil trailer has already hit the bulls-eye, all eyes are now set on its release on Diwali. At ₹180 crore in production costs, Bigil is the most expensive Vijay movie and second most expensive Tamil film ever made, only bettered by Shankar and Rajinikanth's 2.0.
With two back-to-back successful movies (Theri and Mersal) behind their back, the trade is pinning its hope on Atlee and Vijay to complete the hat-trick. The distributors are willing to pay a huge premium price to bag the rights of the film. According to sources close to the trade, the movie has already made a business of ₹200 crore, generating table-profit for the producers.
While the Tamil Nadu theatrical rights are sold for a whopping ₹72 crore, the satellite and digital rights are sold for ₹50 crore. The overseas rights being sold for ₹24 crore. The Hindi dubbing and Telugu rights are sold for ₹28 crore and ₹8 crore respectively, providing an opportunity to become a pan-India superstar. The Kerala and Karnataka rights have together fetched ₹14 crore. Music and in-film rights have made ₹2 crore each. AGS is also trying to strike a deal to release in China after the success of Dangal, Mom and other Indian movies.
The trade is expecting new box office benchmarks to be set globally. If the movie clicks with the audience, Vijay is at a striking distance of attaining the long-coveted positon of Numero Uno in Tamil.