C2H: Cheran's idea to reduce piracy

Director Cheran has started a new company Cinema 2 Home (C2H), through which producers of small budget films and other producers can release their movies in the form of DVD, DTH and through mobile apps. Due to piracy and high prices at cinemas people prefer to watch movies at home.  To handle this situation, director Cheran came-up with the idea of C2H.

In the footsteps of Kamalhaasan..

Earlier Padmashree Kamalhaasan proposed similar idea, when his Vishwaroopam has been banned in Tamilnadu. And now Cheran has been facing difficulties in releasing his film JK enum Nanbanin Vaazhkai has thought about this alternate way of making things work. Let's hope for this idea will do good for producers and Tamil Cinema.