Trend in the Tamil film industry off late is focus on how much a big budget star vehicle makes at the box-office, and whether or not the said movie has broken or surpassed any existing top records. While these star driven films surely make for good entertainers, both on and off screen, not all of them make profits, let alone by a massive margin.
Small and medium scale Tamil films on the other hand, have been reaping big margin profits atleast in 2024. Three movies titled Lover (February 9, 2024), Vaazhai (August 23, 2024), and Lubber Pandhu (September 20, 2024) provide a case study for the same.
Each of these movies have been made by emerging production banners, on modest budgets. Lover, Lubber Pandhu and Vaazhai are also made by a team of emerging names and first timers in different permutations and combinations. At a time when it is easy to get hooked on the three-digit collection trap, these films come across as a case study for Tamil film industry aspirants, on how to sustain and stay afloat.
Lover Box Office Analysis
- Budget/Production Cost - Rs. 5 Cr.
- Print and Publicity - Rs. 1 Cr.
- Total Expenditure - Rs. 6 Cr.
- OTT, Satellite Rights - Rs 6 Cr.
- Overseas Rights - Rs. 1 Cr.
- Other Theatrical Rights (India) - Rs. 1 Cr.
- Audio Rights - Rs. 1 Cr.
- TN Gross - Rs. 11. 4 Cr. (TN Share - Rs. 4 Cr)
- Profitable Revenue - Rs. 13 Cr (OTT & Satellite rights + Overseas rights + Other Theatrical rights + Audio + Share from TN)
- Profit Percentage = 116.6%
According to our sources, Lubber Pandhu has seen the biggest profit percentage among these movies. The Tamil Nadu gross of Lubber Pandhu is Rs. 35 Cr, and its profit percentage is a whopping 300% with a big share for the film's production company Prince Pictures.
Vaazhai on the other hand has grossed Rs. 30 Cr. in Tamil Nadu with a TN share of Rs. 15 Cr. Disney Plus Hotstar, co-producers on Vaazhai, is said to have spent Rs. 12 Cr. on the movie. Disney Plus Hotstar also took home Vaazhai's digital and satellite rights within this budget. Detailed box-office analysis of Lubber Pandhu and Vaazhai coming soon on this space.