Over the last week, we have seen two new ad campaigns from Disney Plus Hotstar featuring Bollywood star Shah Rukh Khan. While the first video was shared by Karan Johar and promoted by Ranveer Singh, the recent one was unveiled by Salman Khan on social media. Disney has been shelling out bomb payments to these famous celebrities and they have now been revealed as thus:
- Shah Rukh Khan - Rs. 5 Cr. (for the whole campaign)
- Ranveer Singh - Rs. 25 lakh (per social media post)
- Karan Johar - Rs. 10 lakh (per social media post)
- Salman Khan - Rs. 50 lakh (per social media post)
The ad campaign is a playful take on how none of Shah Rukh's movies have made their way to the OTT platform in question and how other stars like Ajay Devgn, Saif Ali Khan, Akshay Kumar and Sanjay Dutt are two steps ahead of him when it comes to Disney Plus Hotstar. The more recent video is currently trending under #SiwaySRK on Twitter.
Karan? Arjun? We know it's Thursday but we weren't expecting this #throwback! 😯#SiwaySRK https://t.co/jiz59hMhV6
— Disney+ Hotstar (@DisneyPlusHS) September 16, 2021
INKA SANS OF HUMOR TOH ALAG HAI BHAISAHAB!!! @iamsrk KO BHI FOMO HO SAKTA HAI?? 🤪🤪🤪 #SiwaySRK https://t.co/47TlY896k5
— Ranveer Singh (@RanveerOfficial) September 11, 2021