We've all seen the 'Amul girl' advertise her brand by shedding humorous spotlight on hot topics and trends alike and for almost a year now, Vicks Vaporub's 'Khich Khich Monster' has been doing the same for Procter & Gamble's most famous product in India.
While the Khich Khich monster opened its account with the movies with Salman Khan last year [for Dabangg 3], the first South Indian movie star to make it to the list is none other than Dhanush. The actor has a film release for Pongal this month - Pattas, where he plays a martial artist and the same has been re-imagined in the toon as well.
Details like Chill Bro, a song from the Pattas have also been word-played in the caption of the cartoon, much to the delight of Dhanush's fans.