Taking film promotions on an all new level, Aamir Khan's character Firangi from his upcoming movie Thugs of Hindostan has taken the avatar of the Google maps' guide. Users of the GPS app in India now get Aamir Khan's voice instead of the GPS girl's and the route will be navigated by an animated avatar of his character riding his horse.

Firangi begins the journey by saying, "Chalo Bhaiya 1 2 3 quick maarach" which roughly translates into come let's go 1 2 3 quick.

This innovative cum amusing way of promoting a film seems to have found takers, for quite a few screen-shots of actual people using the feature could be spotted on twitter.
Wow... 🔥🔥 It's great to see @aamir_khan in @googlemaps.. #ThugsOfHindostan #FirangiOnGoogleMaps @GoogleIndia@TOHTheFilm in cinemas 8 November, 2018 pic.twitter.com/U40suJoNB6
— Ketan Vishwakarma (@k_vishwakarma_) November 1, 2018
Bar for innovative promotion of film just got higher...#ThugsOfHindostan #GoogleMaps#DamnImpressive pic.twitter.com/cOQZBECDY4
— Varun Kumbhojkar (@me_varun_) November 1, 2018
No wonder @aamir_khan is called the king of Marketing. #ThugsOfHindostan | @RushiManoshi | @yrf | @googlemaps | @GoogleIndia pic.twitter.com/ua6N16Cjfu
— Dennis Mathew (@dennismathew) November 1, 2018
The marketing team of Yash Raj Films seem to be leaving no stone un-turned to publicize TOH which also stars Amitabh Bachchan, Katrina Kaif and Fatima Sana Sheik among others. The movie is slated for a release on November 8, 2018.