Naga Chaitanya, Anu Emmanuel, Ramya Krishnan play the lead roles in the film written and directed by Dasari Maruthi. The film was scheduled for release on August 31, 2018. The release has been pushed to September as the re-recording work of the film which is happening in Kerala couldn't be completed on time due to floods in the state. The new release date will be announced shortly. Naga Chaitanya shared the news on his Twitter page.

Due to the unfortunate situation in Kerala .. team #ShailajaReddyAlludu is not able to finish the re-recording of the film which is happening there and remaining post production on time .. the makers will fix on the next best possible date and announce shortly ..(1/2)

— chaitanya akkineni (@chay_akkineni) August 20, 2018

I sincerely apologise for this delay and also urge everyone to do whatever best they can to help the people of Kerala
My heart goes out to everyone there and pray for a quick recovery (2/2)

— chaitanya akkineni (@chay_akkineni) August 20, 2018

The film has music by Gopi Sundar who hails from Kerala. The songs from the film have got good response from the audience. Sailaja Reddy Alludu, is bankrolled by the banner Sithara Entertainments. The film has Ramya Krishnan playing Shailaja Reddy and Naga Chaitanya her Alludu (son-in-law). The star cast also has Vennela Kishore in a pivotal role.