Packing-up #2017 with Pride & Celebrating The #HighestStreamingAlbumOfTheYear: @hiphoptamizha's - #MeesayaMurukku, with over 150 Million+ Streams on All Platform added & Counting! and we vow that 2018 is going to be even promising and amazing! #HappyNewYear #HHT150MSTREAMS pic.twitter.com/r6O34QjwxX— Think Music (@thinkmusicindia) December 31, 2017
"150+ was the number during December, the current number crosses 158+ million and we couldn't let go without honouring those responsible for this feat. During the days when CDs were still in circulation, the musicians who worked behind the scenes would get credited for their work. These days no one knows who they actually are. The idea of felicitating them too along with Aadhi stemmed from this."
"We have infact mailed two of the awards to musicians in Germany who couldn't be here", quips Santhosh. The talent head is also keen on continuing the practice as he feels that the "positivity" he got to see today is something his firm would want to bank on. "Starting 2018, even if Think Music's albums do not make it to the overall top cut, we have decided to honour the musicians every-year who end up on Think Music's top streamed productions", he adds.