Ra.one with the highest screens worldwide

It is just another 10 days to go for India's biggest ever made film Ra.One featuring Shah Rukh Khan & Kareena kapoor & adding to it will also have Rajni in a cameo role. For the 1st time in Indian film history, a film has spent over Rs.52 Crore (30% of total budget) for the promotional activities alone with brand tie-ups with over 25 internationally recognized brands like  Sony PlayStation, YouTube, Nerolac, McDonald's, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports, Cinthol and among others.

The producers have almost covered most of their intial investment through selling audio & satellite rights, mobile downloads,promotional activities and media endorsements.

The worldwide release even gets bigger & wider with Shah Rukh Khan's pan Indian appeal. The film will release  across 3,500 screens worldwide, of which 3,000 are earmarked for India. The 3D component will be 500 in India and 50 screens in the overseas.