Why Kamal Haasan still endorses Kallathuppaki?

On August 15, the Kallathuppakki posters openly provoked Vijay fans by claiming "Kallathuppakki is more powerful than licensed Thuppakki". The KallaThuppakki makers' strategy of picking a battle with one of the most expected movies of 2012 is working well to increase their popularity. But, what has shocked many fans is why Kamal Haasan is openly endorsing the movie given the relationship he shares with Vijay. Here are the background connections to throw light on the reasons for Kamal's open support for Kallathuppakki.

KallaThuppakki's relation with Kamal Haasan

Director Ravi Devan was Kamal Haasan's assistant in Virumandi and had sought blessings before he began the shooting. Also, Kamal Haasan's PRO is Nikhil Murugan, who is also the PRO for Kallathuppaki. The small movies employing Kamal's PRO also gets access to take pictures with Ulaganayagan. These pictures taken with Kamal are used to publicize their movies. Public who believed it as testimonial from Ulaganayagan watched these movies on first day and had outright rejected many such movies released this year.

Kamal's feud with Thuppakki producer Dhaanu

Now for the more important point is Kamal Haasan's long running battle with Vijay's Thuppakki producer Kalaipuli Dhaanu. This feud started way back during Aalavandhan in 2001 when Dhaanu and Kamal worked together. When the movie flopped, their relationship soured almost 10 years ago. Ever since, the industry believes that Dhaanu has been discreet in creating problems for Kamal Haasan's movies using his strong distributor network. This has been happening until a few years ago when Kanthasamy and Unnaipol Oruvan almost clashed for release date and screens. Probably why Kamal Haasan has been letting Kallathuppaki makers use his name in promotions because this loyal former assistant has been giving a hard time to Dhaanu by making him do frequent trips to the court.