Marketing Deals for Kochadaiyaan

Kochadaiyaan is one of the most eagerly awaited films of ‘Superstar’. The period film will have the credit for the first 3D film in India with performance capturing technology. The expectation is high as Kochadaiyaan is the first film of Superstar after his recovery from illness. Eros International and Media One Global Entertainment who are jointly producing the film has made announcements regarding the marketing deals.

Satellite rights: The Satellite rights (Tamil) of the film has been acquired by Jaya TV for a huge price though the producers have not disclosed the price yet.

Audio Launch: Audio launch of the film to be held in Tokyo. Music has been scored by A.R. Rahman.

Trailer: The trailer of the film will be released in September. 

Release date: Film will be out by the end of the year in December.  Kochadaiyaan will not be a Diwali release but might be a treat on Rajni’s birthday (December 12). Premiere of the film to be held at London, Los Angeles and India.

Kochadaiyaan Mobiles: The makers have tied up with a mobile manufacturer to release ‘Kochadaiyaan’ special edition phones. Five lakh mobile phones with embedded behind-the-scene clippings and the film's trailer would be launched around September. The highlight would of course be Rajinikanth's autograph on the back of the phone.

The film which has Deepika Padukone playing the female lead, has an ensemble of cast that include, R. Sarathkumar, Aadhi, Shobana, Rukmini Vijayakumar, Jackie Shroff and Nassar. The post production work of the film is happening in full swing. The film is directed by Soundarya Rajnikanth.