Yennai Arindhaal Trailer on YouTube crosses 3 Million views

Yennai Arindhaal trailer crossed 3 Million Views on YouTube within a week after release. There are significant differences in the reach and target audience for these videos teaser and trailer apart from the similarity that the producer AM Ratnam, being an ardent Saibaba devotee, ensured that both released on a Thursday. 

Teaser Cut of Yennai Arindhaal

• The first teaser cut was solely to highlight and project Ajith. The teaser was universally appreciated for its razor-sharp focus and messaging. It neatly summarized the concept of the movie narrated in a single line backed by apt visuals. The teaser can be termed as director's cut with no compromise. 

• Even though the teaser gained full score from critics and fans, the trade had expressed concerns to the makers that it gave an impression that the movie may be too dark, grim, violent, action-oriented and whether the content will be family friendly and catering to the women audience. 

Trailer Cut of Yennai Arindhaal 

• Concerned about the marketability, the trailer cut focused on attracting the general audience with a few shots repeated from the teaser but this time with a completely light-hearted interlude borrowed from recognizable "adhaaru udhaaru" song. 

• Even though the visuals and audio track were discordant, the distributors have given their thumbs up for the trailer and expressed positive feedback because of the overall commercial appeal. In addition to focusing on Ajith, the introduction of other lead actors -- Trisha, Anushka, Vivek and Arun Vijay have helped the all round marketability.

While the purists and critics preferred the teaser cut over the trailer version, one thing that made the critics sit up and take notice is Thiagarajan Kumararaja's name on the title card. The distributors and people in the trade have given thumbs up for the trailer version and eagerly looking forward to reap a bumper opening on Thursday, the January 29th.