The trailer of Good Bad Ugly is out now, and the video featuring actors Ajith, Trisha, Simran, Arjun Das, Jackie Shroff, Prasanna, Usha Uthup, Prabhu, Rahul Dev, Yogi Babu, Sunil, among others packs a ton of references and nostalgic moments from the early 90s, and 2K decade of movies. 

Good Bad Ugly marks the maiden collaboration of Ajith Kumar with writer, director Aadhik Ravichandran who has given movies like Mark Antony (2023), Trisha Illana Nayanthara (2015), among others. For the Good Bad Ugly trailer, music composer GV Prakash has opted to recreate Ilaiyaraaja's Oththa Roova song from 1996. 

A Mythri Movie Makers production, Good Bad Ugly releases on April 10, 2025 marking the Tamil New Year. The movie has Abinandhan Ramanujam for cinematography, Vijay Velukutty for edits, and Supreme Sundar, Kaloian Vodenicharov for the stunts.