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Is Ajith's 53 titled "Ucham Nee"?

PUBLISHED DATE | 18/Jun/2013

Is Ajith's 53 titled "Ucham Nee"?


Last week, Ajith's 54 title was unofficially announced as "Vinayagam Brothers" (following Ajith's luck with the name 'Vinayak' in Mangatha). There is now renewed interest among fans on knowing the title of long overdue Ajith's 53rd movie (Ajith-Vishnu movie).

 

Ucham Nee gets mixed response


The title "Ucham Nee" being Ajith's 53rd movie spread like wildfire yesterday even though the unit continue to remain tight-lipped by not confirming nor denying the 'உச்சம் நீ' title. Due to high expectations surrounding the title, fans appear to have mixed opinions when the rumour broke out. In fact, many fans preferred "Valai" over "Ucham Nee".

 

Challenges due to being title-less


The challenge due to lack of title was first observed when the trailer couldn't go viral (relative to its potential) as a result of lack of title handle. Fans called it with many different social handles - Valai, Ajith 53, Thala 53, Ajith-Vishnu movie, etc. The trade is also concerned since it has been difficult to reach out to the common audience through media articles or posters without a title.

 

Benefits of calling it as "Ajith-Vishnu Movie" ?


It is such a closely guarded secret that even the crew numbers and assistant directors are not aware of the title. One of the assistants in this unit believes that the director Vishnuvardhan enjoys the attention that he has been getting from fans and trade who have been calling it as "Ajith-Vishnu movie". As this unit member confided, the only beneficiary of this title fiasco appears to be Vishnuvardhan.


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