In a first in his career, actor Sivakarthikeyan has featured in a sexual awareness video for children titled Modhi Vilayadu Paapa. In the video, the actor who is a father of a girl child himself, can be seen explaining the good touch and bad touch to children of young ages.
The five minute has been conceptualized by cinematographer Richard M Nathan and director Umesh Kumar for their respective wives' NGOs and they've also handled the cinematography and art direction of this film.
Modhi Vilayadu Paapa has been directed by Thiru and has music by Sam C.S. All major artistes have worked on this video without charging any fee.