Actor Siddharth reflects on star-driven Tamil film industry: Appeals to Netflix, Amazon to look par 'bloated commercial cinema' Tamil Movie, Music Reviews and News

Actor Siddharth reflects on star-driven Tamil film industry: Appeals to Netflix, Amazon to look par 'bloated commercial cinema'

PUBLISHED DATE : 22/May/2018

In a twitter rant today, actor Siddharth might have put to words what many of us have known at the back of our minds for a long time now. While what exactly triggered this tweet barrage is not known, Siddharth's dismay towards the long debated 'star power in Tamil cinema' could not be more clear. Though he did not blame the dominance of leading A league actors in Tamil cinema directly, he did point out how from movie releases to business in the industry to even the award shows were being determined by the star value a particular film held.

"Star based cinema is now dominating theatrical release, music rights, TV satellite, digital streaming rights, and shockingly even award shows. Cricket sees the difference between IPL and tests. Why can't cinema? This is literally winner takes all. Independent cinema is dying."

The actor further said this is leading to good quality cinema from smaller production banners and relatively lesser known people bearing the brunt of being unrecognised, as even the satellite channels and digital medium owners are currently star-driven. Siddharth further appealed that the status quo must change and Netflix and Amazon Prime Video show interest in younger and upcoming talent.

"Number of small companies and individuals in cinema struggling to release their films is growing. Earlier they had TV satellite & digital was expected to be a boon. Turns out these avenues are reserved for bigger players irrespective of quality of content. Status quo must change. Netflix and Amazon better start recognizing young talent and unique content. Otherwise we will only see the same bloated commercial cinema there too and that is a waste! Hollywood has gained tremendously from these channels. India deserves better. So far, it's dismal."

You can view all of the actor's tweets here.