Shraddha Kapoor launches her Fashion label 'Imara' at Amazon India Fashion Week

After acting and singing, actress Shraddha Kapoor has joined the bandwagon of celebrities who have stepped into fashion designing with her label “Imara”.

“It was always a dream to create my own fashion label and partnering with Anjana (Reddy) of USPL made my dream come true. ‘Imara’ is all about fairytales and this is my fairytale coming true,” Shraddha Kapoor told IANS.

'Imara' is a contemporary rendition of the conventional, a modern Indian adaptation of classics. Experimenting with ethnic designs, it offers a refreshing take on fashion, for the young and the stylish. It is aimed at the new Indian woman, who is smart and independent, open and free.

The theme behind the creations is fantasy, which is evident from the advertisements that feature her channeling characters like Thumbelina and Little Red Riding Hood.

The design is exclusively available at Amazon.in.