Sidharth Malhotra to endorse American Swan

AmericanSwan.com has roped in Sidharth Malhotra as its brand ambassador. The 'Ek Villain' star will promote AS ORIGINAL, American Swan's latest fast-fashion, youth collection of apparel and accessories.

"Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles," Sidharth said in a statement.

“Sidharth is a heartthrob among teens and his innate style, effervescence and liveliness go very well with the core attributes of our brand,” said Anurag Rajpal, director and CEO, American Swan Lifestyle Company.