Pavish's sophomore film Love Oh Love has been locked for a July 10 theatrical release, announced at the film's audio and trailer launch on Tuesday. The date sets up a clash with Atharvaa's Idhayam Murali, also releasing the same day.

Directed by Magesh Rajendran, the film pairs Pavish with Telugu YouTuber Naga Durga, who makes her Tamil debut. Selvaraghavan and KS Ravikumar play key roles. Foxn composes the music, with the film produced by Zinema Media and Entertainment under Dinesh Raj's presentation.

Love Oh Love is described as a modern romantic entertainer following a man who maxes out his credit card trying to please his girlfriend.